Intellectual property and marketing law

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Intellectual property, both soft and hard, are becoming increasingly intertwined with technological advances, including artificial intelligence (AI). Careful management of intellectual property rights, including trade secrets, is essential to a company's value and competitive strength. Marketing law is affected by these developments as well.

Intellectual property and marketing law have been pillars in Bull's business for many years, and we are one of Norway's leading legal firms in this field. Our IP and technology, IT and AI lawyers combine their significant experience and legal skills to provide seamless and relevant advice to our clients.

Naturally, we advise both domestic and international clients, and through our membership in the international network Global Advertising Lawyers Alliance (GALA) and ALFA International, we can provide our business clients with connections in other countries.

We can assist with:

registration and management of trademarks, designs and patents
protection and enforcement of copyright
development of IP strategies
licensing and sale of rights
trade secret protection
disputes over Marketing Act violations
intellectual property issues in transactions
franchise, distribution, retailer and agent agreements
technology, IT and AI - read more here

Our team has also been contributors to the Chambers ADVERTISING & MARKETING 2024 Global Practice Guide. The guide provides the latest legal information on advertising law and regulatory bodies; advertising claims, including deceptive claims, substantiation, endorsements, environmental claims and “dark patterns”; comparative advertising and ambush marketing; digital/social media; privacy issues; AI; and product compliance.

The ranking agency Chambers and Partners ranks the team in Band 4 (in the 2024 Europe and Global editions) and state e.g., that it 'boasts a growing practice that acts for clients in the media sector on mandates pertaining to trade mark rights, copyright and marketing law.'

Satisfied clients further describe that:

"Working with Bull is a pleasure. The lawyers are responsive and have no problems with deadlines." (Chambers and Partners, 2024)

The lawyers provide excellent advice and are always efficient." (Chambers and Partners, 2024)

"Bull rises to the challenge and demonstrates a remarkable ability to handle sophisticated matters with ease and confidence. The lawyers show exceptional attention to detail and a deep understanding of the complexities." (Chambers and Partners, 2024)

Additionally, The Legal 500 ranks the team in Tier 3 and state that ""Closely cooperating with the firm’s TMT practice, the intellectual property and marketing team at Bull & Co Advokatfirma AS acts for a diverse roster of clients across the media, television, and arts and culture sectors on both contentious and non-contentious matters." (2024)

They also provide the following selected client quotes (all 2024):

"Professional, quick service, good legal advice within the field of art and film, agreements regarding copyrights and fees, national and international competence."

"For us, Bull stands out with their deep knowledge of both Norwegian and US entertainment law. Additionally, they offer expertise across a broad spectrum of legal disciplines, ensuring we’re covered even when venturing outside our typical legal arenas."

"What truly stood out was their commitment to transparent communication – every step of the way, we felt informed and involved. I wholeheartedly recommend this firm for anyone seeking not just legal expertise, but a partner dedicated to a client-centric, fair, and efficient legal experience."

Essential guide for foreign practitioners: Navigating IP & IT Litigation in the European Union

This guide has been developed by the IT IP Law Group Europe, a well-established network of legal professionals specializing in intellectual property (IP) and IT law, of which Bull is a proud member. The group, founded in 1989, consists of independent law firms across Europe that maintain the highest legal and professional standards.

The purpose of this guide is to assist foreign practitioners when their clients face legal issues in Europe (EU and beyond) related to intellectual property, information technology, data protection, and innovation. It offers insights into the litigation process, helping practitioners assess the chances of success, whether they represent the plaintiff or defendant. With relevant case law from the European Court of Justice included, the guide is a valuable resource for lawyers, business owners, and directors alike.

Bull, as part of the IT IP Law Group Europe, contributes to the group's longstanding expertise, developed over more than 30 years of assisting clients with IT and IP litigation across Europe. Whether you prefer a single point of contact or direct access to a specific member firm, the IT IP Law Group Europe offers pragmatic, high-quality legal solutions tailored to your specific needs.